Built From Community. Driven By Strategy.
Chanel Jasmine is the strategist and community builder behind Show Up Sis, a community that has connected over 25,000 women through events, wellness experiences and community-led growth. She helps founders build brands, communities and experiences people genuinely want to be part of. Her work spans brand direction, community-led growth and brand experiences.
Brand Direction
Defining the core positioning,messaging and strategy that helps brands stand out & convert.Â
Community-Led Growth
Building engaged communities that create loyalty, advocacy and organic growth.
Building a Movement
Transforming audiences into communities and communities into movements people want to be part of.
Brand Experiences
Creating immersive brand worlds that resonate and invite people to participate.
Growth Strategy.
Helping founders turn vision into momentum through clear strategy, audience growth, partnerships and scalable opportunities.
The Work
Building brands, communities and experiences that drive growth.
20,000+ Women Connected
Show Up Sis
Founded and grew Show Up Sis into one of Birmingham's fastest-growing women's communities through strategic events, partnerships and community-led experiences. Built a WhatsApp community of 2,000+ members, hosted 60+ events and created a brand that women genuinely want to be part of.
200,000+ Views & 50 Orders in One Week
Client Growth
Worked with a food business to refine its brand positioning, content pillars and social media strategy. Following the changes, the business generated over 200,000 views in a single day and increased from 6 orders to 50 orders within one week, creating significant momentum for growth.
From Idea To Commjunity
Turning an Idea Into a Community
Supported a founder in developing a new community-led brand by helping shape the concept, naming, positioning and event strategy. Created a clear roadmap for growth, helping transform an idea into a community people genuinely wanted to be part of.
Six Figures In 11 Months
Food Business
Built and scaled a food business to six figures in under 12 months. Managed operations, marketing, customer experience and team growth while expanding into both takeaway and dine-in experiences.
How We Can Work Together
Brand & Growth Strategy
Helping founders gain clarity on their brand, audience and growth opportunities. Together we'll identify what's working, what's not and create a clear plan for moving forward.
Building a brand is one thing. Building something people want to belong to is another. My work focuses on helping founders create communities, experiences and brands that drive meaningful growth.